Shaping today’s creativity.
We help funders, institutions, companies and creative organizations turn complex cultural and media challenges into strategies, programs, products and operating models.
The creative economy is no longer a sector. It is infrastructure.
Culture, media, education, technology and public policy now shape how societies learn, imagine, organize and grow. PENCILS helps organizations navigate this shift with strategy, research, editorial clarity and field-tested innovation.
The challenge is complex, creative and strategic.
We are useful when a project needs more than messaging: it needs structure, intelligence, operating logic and a clear next move.
You need to map an ecosystem before funding, investing or launching a program.
You need to transform a cultural, creative or media organization.
You need to design a media product, editorial system or audience strategy.
You need to turn a cultural project into a viable business model.
You want to use AI without losing strategic, editorial or human control.
Four practices for shaping creative systems.
Each practice combines strategic analysis, editorial clarity and implementation-minded design.
Creative Industries Strategy & Transformation
Positioning, business models, operating models and growth roadmaps for creative and cultural organizations.
AI & Innovation for Creative Organizations
Practical AI use cases, workflows and prototypes that help teams move faster without losing editorial or strategic control.
Media, Content & Editorial Design
Media strategies, editorial formats and content systems that make complex ideas clear, useful and engaging.
Research, Evaluation & Public Policy
Studies, evaluations and policy-oriented analysis for cultural, media and development ecosystems.
Strategic instruments, ready to deploy.
Focused formats to clarify a question, structure the work and move from complexity to decision.
Strategic Diagnostic Sprint
10-day review of a project, organization or market opportunity.
Creative Industries Market Brief
A concise market and ecosystem note for a country, sector or opportunity.
AI Workflow Sprint
A practical sprint to identify, prototype and structure AI use cases.
Media & Audience Audit
A focused review of a media product, audience positioning and growth opportunities.
Partnership & Funding Proposition Pack
A structured narrative and business case for funders, sponsors or institutional partners.
Cultural Project Business Model Sprint
A practical format to clarify value proposition, revenue model and implementation roadmap.
Selected strategic dossiers.
No logos, no inflated impact claims: just the strategic questions, outputs and contexts that shape the work.
Institut français
Africa / Diasporas
How can cultural and creative industries be mapped across countries and ecosystems?
Multi-country mapping and strategic analysis.
British Council
Tunisia / MENA
How can creative industries policy and capacity-building programs support sector development?
Policy and training support.
UNESCO
Global
How can culture and development priorities be translated into clear institutional briefs?
Policy and international development briefs.
CFI
Africa
How can media development programs capture and structure their learning?
Capitalization and knowledge work.
AFD / Proparco / Expertise France ecosystem
Africa
How do entrepreneurship support programs perform across different markets and instruments?
Evaluation and analytical work.
Ministry of Culture, Tunisia
Tunisia
How can cultural policy and creative industries development be structured?
Policy and sector development assignments.
APII / Crowdfunding ecosystem
Tunisia
How can crowdfunding be better understood, communicated and adopted?
Strategy and communication work.
QLM Media
Tunisia / Francophone Africa
How can complex ideas become accessible, engaging media formats?
Sister media lab and proof of practice in editorial innovation.
A sister media lab, not a slide-deck theory.
QLM Media is PENCILS’ sister company and creative media lab. It gives us a live testing ground for explainer formats, audience development, educational content, editorial workflows and AI-enabled media experimentation.
Bring us a challenge.
Whether you are designing a program, transforming an organization, launching a media product or exploring AI-enabled workflows, PENCILS can help you clarify the opportunity and shape the next move.