Selected work.

Strategy, research and transformation work across culture, media and the creative economy.

The cases below show the questions we were asked to address, the evidence we worked with and the type of decisions the work was designed to support. Client attribution is used only when publication is appropriate.

Visitor looking at a colourful artwork in a gallery.
Illustrative photograph; not a photograph of the engagement.

CREATIVE ECONOMY / AFRICA / 2024–2025

Mapping Africa’s creative economy.

International cultural institution

Building a comparable view of fast-moving creative industries across 18 African markets.

Research / Africa / Creative economy

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Suspended bookshelves inside Biblioteca Vasconcelos in Mexico City.
Illustrative photograph: Biblioteca Vasconcelos, Mexico City. Jorge Mendoza / CC0.

PUBLIC CULTURAL SERVICES / TUNISIA / 2025–2026

From a library network to a national public service.

National public-library network

Turning network data, field evidence and user needs into a long-term transformation framework.

Strategy / Public policy / Transformation

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Mixing console and microphones in the Virgin Radio outside-broadcast studio.
Illustrative photograph: Virgin Radio studio, 2007. Resized and cropped for display. David Jones / CC BY 2.0. Duotone colour treatment.

MEDIA ECOSYSTEM / TUNISIA / 2025

Independent media under pressure.

Independent media support organisation

Assessing the economics, distribution models and organisational conditions shaping independent-media viability.

Media / Research / Sustainability

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Conceptual illustration of books arranged as architectural structures.

CREATIVE FINANCE / AFRICA & MIDDLE EAST / 2024–2025

Designing an investment mechanism for the creative industries.

International cultural institution

Exploring whether a dedicated investment vehicle could address the financing gap facing creative businesses.

Strategy / Finance / Creative economy

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Conceptual illustration of a workflow in paper and glass.

AI × MEDIA / QLM MEDIA / 2026

Designing AI-assisted editorial workflows.

QLM Media

Designing and prototyping bounded AI use cases inside a real editorial operation.

AI / Media / Operations

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Editorial illustration of a microphone, headphones and an open publication.

MEDIA POLICY / TUNISIA / 2023

Media viability: from global policy to local action.

GFMD / UNESCO-IPDC

Helping contextualise international media-viability policy recommendations through a national consultation in Tunisia.

Media / Policy / Sustainability

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PUBLICATIONS & PUBLIC RECORD

Published thinking. Public contributions.

Selected research, consultations and conversations for which a public source is available.

GFMD

GFMD / 2023

Media viability: from global policy to local action.

Policy consultation / Tunisia

PENCILS was a local implementing partner for the Tunisia consultation, alongside Al Khatt and PAMT2, in the GFMD / UNESCO-IPDC initiative.

Read the public source

Read the Tunisia consultation report

BIAT

BIAT / 2018

Mapping the creative economy.

Sector study / Tunisia

Study led by Ahmed Amine Azouzi and published by BIAT, examining where cultural and creative industries can create economic value in Tunisia.

Read the public source

PAMT2 / 2025

AI, journalism and cultural sovereignty.

Field note / Tunisia

An interview with Ahmed Amine Azouzi on journalism, artificial intelligence and cultural sovereignty.

Read the public source