Culture / Media / Policy / AI
Four practices. One connected perspective.
We combine strategy, sector research, media expertise and applied innovation around the decisions that shape creative organisations.
01
Strategy & transformation
Sharpen your positioning. Build a viable business model. Turn ambition into an actionable roadmap.
Positioning / Business models / Growth
02
AI & innovation
Identify useful AI opportunities, design better workflows and prototype with human control.
Use cases / Workflows / Responsible AI
03
Media & editorial strategy
Create media products, editorial systems and audience propositions that make complex ideas matter.
Editorial design / Audiences / Content
04
Research, evaluation & policy
Understand a sector, assess a programme and give decisions a stronger evidence base.
Research / Evaluation / Public policy
How we work
01
Understand
Frame the decision, the context and the evidence.
02
Design
Develop options, test assumptions and define priorities.
03
Make it actionable
Translate the strategy into a clear plan for delivery.
PENCILS
What are you
working on?
A programme to design. An organisation to transform. A media product to launch. Let’s clarify the opportunity and shape the next move.