Culture / Media / Policy / AI

AI & innovation

Identify useful AI opportunities, design better workflows and prototype with human control.

AI & innovation

Questions we help address.

Which tasks deserve a closer look? What should remain under human control? What information can a tool access? How should a pilot be evaluated before wider adoption?

We can support use-case prioritisation, workflow reviews, bounded pilots and team adoption.


What an engagement can include.

Workflow assessment. Understand the current process, recurring tasks, constraints and points where tools could provide useful support.

Use-case selection. Compare options against their potential value, implementation effort, information sensitivity and need for oversight.

Pilot design. Define a limited test, representative inputs, quality checks and conditions for stopping or expanding it.

Adoption. Clarify responsibilities, document working practices and help teams use the chosen tools appropriately.


Outputs.

Depending on scope: a prioritised use-case map, a pilot protocol, an assessment of results, working guidelines or an adoption roadmap.

Any expected benefit is treated as a hypothesis to test. Tool selection and implementation depend on the organisation’s existing systems, access rights and resources.


Information and quality.

The use of client information is agreed before a test. Sensitive material is handled within the agreed environment. Human review, traceability and explicit quality criteria are built into the approach.

Scope

Our work focuses on strategy, workflow design, prioritisation, prototyping and adoption. Where production software engineering, cybersecurity certification or specialist legal advice is required, those needs are scoped separately.


FIELD NOTE / PAMT 2 / 2025

AI, journalism
and cultural sovereignty.

An interview with Ahmed Amine Azouzi in PAMT 2’s report on journalism and AI in Tunisia. A practitioner’s perspective, recorded by Malek Khadhraoui.

Read the interview (PDF, FR) ↗

PENCILS

What are you
working on?

A programme to design. An organisation to transform. A media product to launch. Let’s clarify the opportunity and shape the next move.