MEDIA POLICY / TUNISIA / 2023
Media viability: from global policy to local action.
GFMD / UNESCO-IPDC
How can international media-viability policy recommendations be tested against the realities of a national media market?
Client context
GFMD brings together organisations that support journalism and media development. UNESCO’s International Programme for the Development of Communication (IPDC) mobilises cooperation around media development. Their consultation initiative connected international policy recommendations with national media-market realities.
Context
GFMD and UNESCO-IPDC supported national consultations designed to test global media-viability recommendations against local conditions in Tunisia, Lebanon and Namibia.
PENCILS contribution
PENCILS was a local implementing partner for the Tunisia consultation alongside Al Khatt and PAMT2.
The work helped bring together media organisations, journalists, sector-support organisations, researchers and other stakeholders to discuss the conditions affecting long-term media viability in Tunisia.
Areas explored
Media-market economics
Advertising and audience measurement
Digital transformation
Business models
Skills and management capacity
Policy and support mechanisms
From global recommendations to local priorities
The consultation examined which international policy proposals were applicable in the Tunisian context and helped structure locally grounded recommendations.
Public outputs
National consultation
Tunisia consultation report
Contribution to the GFMD global-versus-local media-viability briefing
Connecting international policy thinking with the lived economics of a national media ecosystem.