Media & editorial strategy

How should a media offer be positioned? Which audiences should it prioritise? What role should each format and distribution channel play? How can revenue, production capacity and editorial quality be brought into a coherent plan?

Positioning and editorial offer. Audience needs, differentiation, editorial priorities, formats and the role of each channel.

Business models. Revenue options, funding dependencies, cost structure and conditions for financial sustainability.

Organisation. Editorial and production workflows, responsibilities, planning and coordination between teams.

Development. Assessment of a new offer, a partnership, a territory or an audience segment.

Depending on scope: a positioning brief, an editorial framework, a business-model assessment, a distribution plan, an operating model or a development roadmap.

The work can include workshops and support for decision-making. Ongoing publishing, production and community management are defined separately when needed.

Our connection with QLM Media brings the practical questions of editorial work, audience development and production into the discussion. The responsibilities and scope of each organisation are made clear for every engagement.

An initial discussion clarifies the offer, its audiences, the available evidence and the decisions to be made. We then define a scope adapted to the organisation’s resources.